Viman Nagar, Pune · Retail
In-store background music powered by Stonewater for Nike's Phoenix Marketcity showroom — brand-consistent retail audio across the sports footwear and apparel floor.
Case notes
The Nike store at Phoenix Marketcity, Viman Nagar, is a flagship sports retail showroom spanning footwear, apparel, and performance gear on the mall's first floor. Retail AV must reinforce Nike's high-energy brand identity while remaining comfortable for shoppers browsing for extended periods. Sai Enterprises installed a distributed background music system tuned for consistent coverage across the sales floor — energetic enough to match Nike's athletic positioning, controlled enough for a premium shopping experience. Digital display feeds support product campaigns, launch content, and in-store promotions coordinated with seasonal collections. The installation integrates with mall infrastructure at Phoenix Marketcity while giving store staff simple control over music levels and display sources. Loudspeaker placement follows Nike's clean, product-forward store design — present in every zone, invisible to the shopper.
Scope highlights
Client
Nike
Location
Viman Nagar, Pune
Sector
Retail
Brands used
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